Get Inspired with our Custom Home Resources

Explore our selection of blogs and custom home resources to find helpful information, ideas, and inspiration for your next home build or remodeling project! Stay in the loop with the latest trends and products as you bring your dream home to life. Let’s build something amazing together!

  • ROOFING MATERIAL ROUND-UP

    Wisconsin has some of the most versatile weather in the country — from rain, sleet, and snow to tornado warnings, thunderstorms, and humid summers. Winters can feel even colder if you don’t have the right roof to protect your home, and your home can take more damage from the vast array of activity Mother Nature

  • Save Big: 10 Smart Money-Saving Tips Every Homeowner Needs

    Owning a home is one of the most rewarding investments you can make—but it can also be one of the most expensive if you’re not careful. The good news? A little preventative care and smart planning can save you thousands of dollars over time. Whether you’re a first-time buyer or a seasoned homeowner, these 10

  • 30+ Years of Craftsmanship: Because “Quality Doesn’t Clock Out at Move-In”

    From Apprentice to Expert With a carpenter father and job sites as his summer playground, Jeff’s passion for homebuilding started young—at just 14 years old. He spent school breaks, holidays, and any free moment he could find on-site, getting hands-on experience and learning from the best in the business. After high school, Jeff joined the

  • How AI is Influencing the Custom Home Building Industry

    Artificial Intelligence is rapidly becoming a key player across countless industries—and the luxury custom home sector is no exception. In a field that thrives on precision, streamlined workflows, and bringing a homeowner’s vision to life, AI is driving meaningful changes across design, construction, and project management. Smarter, More Efficient Design AI-powered design tools are enhancing

  • The Future of Luxury is Energy Efficient

    In today’s world, luxury no longer comes at the cost of compromising function—and being “energy efficient” doesn’t mean sacrificing style. Whether you’re building a custom home or renovating your current one, you can design a space that meets both your personal needs and those of the planet. Here are a few smart, simple additions that

  • Southeastern Wisconsin: A Hidden Gem for Building Custom Homes

    If you’ve been dreaming about building your perfect home, finding the right land in the right community makes all the difference. For a blend of natural beauty, economic sustainability, and vibrant small-town charm, Southeastern Wisconsin is one of the Midwest’s best-kept secrets—and an ideal place to bring your custom home vision to life. Diverse Landscapes